Fully-Managed E-Mail Marketing packages, tailored to Professional Sports Clubs

  • Fully Managed to save you time

  • Flexible Packages to suit your budget

  • Raise Awareness of your events and activites

  • Increase your sponsorship and advertising revenue

  • Generate leads from the campaign to follow up

What do we do?

We understand that Professional Sports Clubs are fairly unique businesses, for which e-mail marketing should play a crucial role in getting your message out to a current and relevant database, so it makes sense to have a unique package to suit your needs.

There are a number of packages available in the market place, either tied into current systems or as standalone products, but most are such that you have to spend valuable time putting the content together yourself and create campaigns with the same look and feel that lack identity. We pride ourselves on offering you a premium, fully-managed service, bespoke to your club, at a cost-effective price.

With frequent and differing fixtures, events, offers, merchandise, hospitality, room hire and so on, your club has many messages to get out, and getting them out in the right way so as not to bombard your supporters and partners is crucial.

greenmessage work with the club and build a relationship, often liaising with different departments to put together professional and consistent branding for the message templates, often with different templates for the various aspects of the club and type of message. We then put together the content that you supplied, in a suitable format to maximise the impact it has with the recipient and then send to your database once it’s been approved.

Taking control of this aspect for you often improves the professionalism and identity by making sure that consistent branding is used for all of your messages, as well as freeing up valuable time for you to focus on other areas. We can hold as many different databases as you may need on our system, and campaigns can be sent to any combination of those. Databases can also be segmented and campaigns personalised depending on the data that’s held within them, so for example campaigns could be sent to just women, or can go out saying Dear Mr Jones. This kind of personalisation often helps to increase the level of responses that you will receive.

What our clients say

greenmessage provide a professional, reliable service designed to fit with our branding and maximise our presence in the market place and then support this with statistical analysis so we know exactly how effective this activity is.

We are great supporters of greenmessage, without their expertise and advice we could not market our services and events so effectively, their costs are a very small fraction of a postage stamp but the results are fantastic.

How you benefit

Email marketing is one of the most cost effective forms of marketing available to any business as well as being one of the most measurable. In today’s digital age, a huge number of people use computers, tablets and smart phones with a primary function being to access emails, and all email campaigns we send out are designed to have the maximum effect on all of those devices, making it clear and easy for people to see the see the message you’re trying to get across and know exactly how to act on that (book tickets, visit the shop, phone for an enquiry etc). Compared to more traditional methods of marketing, email campaigns provide a much higher Return on Investment.

Once a campaign is sent you can then get real-time access to statistics from that campaign and any previous ones seeing exactly who is opening the email, clicking on any links and forwarding it on to people. We can also provide regular reports with these figures to save you time and help analyse trends and patterns with your recipients.

How much does it cost

With a service like this, we look to build a bespoke package for a fixed monthly price that suits your specific marketing needs as we understand that no 2 clubs have identical requirements. Prices start from just £75 per month and the cost of the package mainly depends on 2 aspects; the number of email campaigns you would like us to send out for you per month and the total volume of email addresses that will be sent out per month.

All packages are based on an average, so if you decide on 6 campaigns per month, and in one month it’s only necessary to send 4, then you can roll the remaining 2 campaigns over into subsequent months. We have quarterly reviews to make sure that the package you have always suits your specific needs and we have no minimum contracts. We make it our business to go the extra mile to ensure you, the client, is always happy.

What to do next:

For more information on our fully-managed e-mail marketing service, contact Bryan on 01202 802205 or e-mail bryan@greenmessage.co.uk.

We can arrange to come and see you, talk in more detail about the work we are doing with other clubs and put together a bespoke proposal on how our system will benefit your club.

We have had the privilege of working with the following clubs:

AFC Bournemouth Cardiff City FCPortsmouthFC  Wimborne Town FCDorchesterTown FC